Imagine. . .if you could sell happiness.
“But it’s ridiculous to think you can just bottle up and sell happiness. No one can do that.” Think again.
What if you could bottle happiness, package it, wrap it up in a pink bow and sell it?
Right now you’re thinking, “I’d become a millionaire, no a billionaire in no time.”After all, everyone wants happiness. Just ask them.”
Ask anyone what they really want and their answer will ultimately be, “I just want to be happy.”
Happiness is different for each person and changes from moment-to- moment, morphing frequently throughout the day, shape-shifting from experience-to-experience.
For example, morning happiness may come to one person from lingering over a dark-roast cup of steaming, hot-coffee while reading the early edition of the morning newspaper. To another person happiness may arrive upon putting on a pair of running shoes and jogging a few miles before taking a bracing shower. To another, a happy morning may be dressing in a power suit and dashing off to a business meeting.
These happinesses change as the day passes. The person for whom happiness is a steaming cup of dark roast coffee first thing in the morning may not find a cup of coffee such a source of happiness later in the day. By noon, that person may find happiness in slipping off to visit an art museum. Later in the day, the hurried business person may find happiness in a walk in the park, and the runner may just want to relax with a glass of wine.
But for a few moments, giving a person that thing he wants will bring happiness.
And you can be the supplier of that happiness.
If you sell dark roast coffee, think about that product as not just a commodity but a container of happiness, all wrapped up in “bow.” Or running shoes, a woman’s power suit, a shower head, or any of their value chain partners—paper company, journalist, supplier of material for running shoes—any of the contributors to the chain of events that have to occur to make a cup of coffee, a newspaper, sports and professional clothing, transportation and all the other goods and services involved—you are all selling happiness.